Tech Illusions

  Syngenta Pakistan Limited, a leading agriculture innovation and technology company - providing crop protection, biologicals, seeds, crop-enhancement products and digital services to millions of Pakistani farmers, has successfully launched the updated version of its “Cropwise Grower” app which will now allow the farmers to conveniently detect and diagnose crop pests & diseases by simply taking a picture of a crop while also guiding farmers about the recommended products and application technology – all in 5 seconds time with over 93% accuracy versus the usual human accuracy of 72%. This ‘Snap, Diagnosis and Solution’ feature, powered by an artificial intelligence technology company called Plantix, gives a competitive edge to the Cropwise Grower app among all the other locally-available apps – this is a first-of-its-kind offering in the crop protection industry. The Cropwise Grower app also provides growers with access to agronomic advice, weather forecasts,   recommendations on ch

This International Children’s Day, Peek Freans Gluco has launched a new rhyme, ‘Qadam Barhaein Hum’ in their popular series in the children’s edutainment category, called Gluco Kahani. This rhyme comes as a gift to Gluco Kahani’s young fans through which they can learn social, moral, and ethical values in their national language Urdu. Gluco Kahani is a platform launched under the umbrella of Peek Freans Gluco in partnership with Bilal Maqsood and Talisman Animation featuring rhymes in our local language with the agenda to give purposeful content to our future generation. Together with Bilal’s soulful voice, these rhymes directed by Umer Adil, provide quality content with invaluable life lessons for children. Our latest rhyme relays a meaningful and heart touching message in the context of the difficult times Pakistan is experiencing – that of catastrophic floods faced by millions of Pakistanis. ‘ Qadam Barhaein Hum’  is a metaphoric depiction of the nation coming together to help their

To promote the spirit of eSports, Pakistan’s No.1 LED TV brand, TCL Electronics, brought the biggest Football E-Gaming Event, “TCL Gamers League,” to Karachi and Lahore, with a massive prize pool of PKR 1.5 million. The Grand Finale was organized at Packages Mall, Lahore, on November 20, where 24 finalists competed to win fantastic prizes, which included cash prizes and TCL LED TVs. TCL Gamers League recorded a massive footfall of more than 10,000 people who attended the thrilling event full of exciting games and many prizes for participants. Regarding the event, TCL marketing Head Mr. Majid Khan Niazi commented, “TCL is delighted to promote esports culture in Pakistan. We look forward to strategically facilitating such initiatives and promoting young talent from all over Pakistan. We aim to carry this trend and make this a yearly affair where young individuals and families can participate and have a great experience.” TCL has remained the leading player in the Global Consumer Electron

  Free Fire Pakistan has released a live action music video featuring cricket superstars Babar Azam, Shadab Khan, Shaheen Afridi and Shoaib Malik as superheroes. The veteran and the Runner ups for the T20 World Cup have been in the limelight for their heroics on and off the field and befittingly feature as Superheroes in this action packed film.   Pakistan's favorite cricket players have appeared in a live action film for the first time, as they each offer their own cricket bundles in the world’s most popular battle royale game. Users will have the opportunity to see their cricketing heroes as superheroes and use their in-game bundles. Babar Azam commented on the collaboration, saying, "It brings me enormous joy to represent Free Fire, the brand that has been driving the Esports revolution in Pakistan. Through this effective collaboration we are bringing something unique for our fans and I really hope they love it.” "It's an honour to join the renowned group of Free F

  Professionalisation of the workforce is one of the most important steps in achieving a step change in public sector financial management LAHORE ( Web News ) A new joint guide by ACCA (the Association of Chartered Certified Accountants) and the International Federation of Accountants (IFAC) released at the World Congress of Accountants (WCOA) aims to boost PFM reforms across the globe by defining for the first time the idea of professionalisation specifically in the context of public sector finance. The guide also features case studies of good practice from Tanzania, the UK, Cyprus, the Philippines, Pakistan, Malaysia and Wales. A global guide for professionalisation in public sector finance provides a definition of what professionalisation means in public sector finance, sets out the benefits of professionalisation, and offers a high-level roadmap to support global good practice in professionalisation. Discussing the global guide ahead of a panel discussion at WCOA, Joseph Owolabi, A

Syngenta Pakistan Limited, a   leading agriculture innovation and technology company   – providing crop protection, biologicals, seeds, crop-enhancement products and digital services to millions of Pakistani farmers, has successfully piloted Drone Spraying Services on approximately 5000 acres of local farmland. This is a first-of-its-kind initiative whereby such precision drone spray services have been provided by a crop protection company in Pakistan. Drone spraying services are being used globally for application of crop protection products as this technology offers precision, uniformity in spray, effective pest & disease control and speed in farm operations. Extending this service to farmers is in line with Syngenta Pakistan’s farmer-centric vision: “One Team, One Dream, Farmer Future” to transform the agricultural practices in the country and to catalyze the progress on making Pakistan’s agriculture sector more robust and technology-enabled. The  General Manager  of Syngenta Pa

TCL, Pakistan’s No. 1 LED TV brand collaborates with the e-commerce giant of Pakistan, Daraz to gear up the massive 11.11 sale of 2022. This exciting sale will kick off on November 11, 2022 and will last till November 21, 2022. The mega sale will facilitate the users with overwhelming offers such as mega discounts, free shipping, vouchers and easy monthly installments. TCL will be offering huge discounts on TCL and Iffalcon products on its official store on Daraz to enhance the experience of its valued customers. TCL is extending unbeatable offers and upsized promotions to its customers through this amazing sale. The incredible sale is not only bringing huge discounts but is also ensuring a chance to buy high quality products and a unique shopping experience for users. TCL and Iflacon products will be available on Daraz for purchase. While talking about the mega sale, Majid Khan Niazi, Marketing Manager TCL said, “We are really excited to have the chance to collaborate with Daraz on th

Pakistan – Monday, 07 November 2022: To celebrate the spirit of eSports, Pakistan's No.1 LED TV brand, TCL Electronics, brings the biggest Football E-Gaming Event, "TCL Gamers League 2022," with a massive prize pool of PKR 1.5 million. Registration for the league has started. Mark your calendars for the 12th and 13th of November for Karachi Qualifier which will be held at Lucky One Mall and 18th and 19th of November for Lahore Qualifier followed by Grand Finale on the 20th November at Packages Mall. The series of events will be full of exciting games and surprises for families, and TCL will be giving away cash prizes and led TVs for the participants.   The main aim of TCL is to promote eSports, gather all the football fans under one roof and provide them with the best gaming experience in the world. The participants will be competing with each other on TCL's latest C series, which includes Mini LED TVs and QLED TVs and have the most advanced gaming features: 1

Latest economics condition survey from ACCA and IMA underline volatile business environment Nearly three quarters of business are wrestling with increased costs, the highest proportion of respondents reporting increased cost pressures for the last decade and over one in three are worried about decreased income, according to the latest edition of the Global Economic Conditions Survey (GECS) from ACCA (the Association of Chartered Certified Accountants) and IMA ® (Institute of Management Accountants) with a similar proportion highlighting foreign exchange volatility as uncertainty and   glimpses of recession dominate the latest economic outlook. South Asia recorded an improvement in confidence, new orders, and capital expenditure. Although the region has faced similar macro headwinds as the rest of the world, including higher inflation and a tightening of monetary policy, it has proved relatively resilient. Confidence levels remain in line with the median of the past decade. Moreove

  Dawlance is an industry-leading enterprise in Pakistan with a generous Corporate Social Responsibility doctrine, to sponsor resourceful initiatives for socio-economic development. Inspired to contribute towards humanitarian well-being, the company’s employees have also collected and donated a generous amount to Indus Hospital Karachi, recently, for providing quality healthcare to the large population impacted by devastating rainstorms and super-floods, this year. Every employee at Dawlance donated passionately to provide funds and enable relief and rehabilitation for unfortunate flood victims. This initiative will help large segments of the Pakistani population, after the natural disaster, which has left millions of people suffering without food, shelter, healthcare and other necessities of life. The Dawlance brand has always been at the forefront to support society in overcoming major challenges, while it also conducted a large-scale relief programme during the Covid-19 pandemic