Realme Pakistan’s Country Director Syed Mashood Hassan Shares His Opinions On The Smartphone Industry
Realme Pakistan’s Country Director offers insight on the string of tough months the smartphone industry has endured leaving industry players feeling downcast After a long and arduous wait, the Government of Pakistan recently announced that LCs, which had previously only been open for essential goods, are now open for all goods including non-essential and luxury items. The final decision to lift the import ban entirely was made in accordance with the final requirements imposed by the International Monetary Fund (IMF) on the Country. The past few months have been plagued with high levels of uncertainty and panic in the market as smartphone companies struggled to adapt to the restrictive situation. The industry has seen quite a shake up as a result. Consumers in the smartphone industry are having to shift from the premium to mid-segment due to a decrease in buying power caused by the dollar deficit, rampant taxation, and inflation. Market share in the industry has also become more w...