Build a Habit of Sharing with Dawlance, Robinhood Army Pakistan and Ami’s General Store
Dawlance is the leading producer of home appliances and
electronics in Pakistan. This technology pioneer has recently launched another
generous social development initiative in collaboration with the Robin Hood
Army and Ami’s General Store, to reduce food security in Pakistan. The company
has placed refrigerators at Ami’s Supermarket in Karachi, to inspire the
consumers to buy an extra food item from the store and place it inside this
refrigerator for the less fortunate people, who cannot afford to buy food. This
way, the Robin Hood Army can distribute the donated food to less fortunate.
The company is concerned that around 40% of Pakistan’s population
is food-insecure, with little access to affordable and nutritious food despite
being amongst the world’s top 10 producers. As a socially responsible
organization, Dawlance has adopted generous policies to contribute towards
humanitarian development issues like food security, poverty alleviation, women
empowerment, public health, Education, gender equality, environmental
sustainability, and much more. It also runs nationwide campaigns to create
public awareness and overcome these socio-economic challenges.
The Chief Executive Officer of Dawlance – Umar Ahsan Khan stated
that: “This gesture will communicate the idea of sharing food as a positive
habit. Dawlance is promoting a comprehensive programme aligned with our brand mission
of ‘Progress Today Preserve Tomorrow’, whereby, we are prompting people to
donate food to the less fortunate, rather than wasting it. Dawlance’s
advertising campaigns are also spreading better habits from home to the
nation.”
Being a wholly owned subsidiary of Arcelik – the 2nd largest
manufacturer in Europe, Dawlance believes in a sustainable growth policy:
‘Progress Today – Preserve Tomorrow’, reflecting a strong commitment to social
wellbeing. Dawlance remains committed to invest in innovative technologies that
promise a higher quality of life for consumers, while enhancing the
environmental and economic sustainability, for the healthy progress of future
generations.
The Robin Hood Army in Pakistan is a zero-funds volunteer
organization that works to get surplus food from restaurants and communities to
serve the less fortunate.
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